Results of a new European survey reveal that paper-based packaging is favoured for being better for the environment, as consumers become increasingly conscious of their packaging choices.
The survey of 5,900 European consumers, conducted by industry campaign Two Sides and independent research company Toluna, sought to understand consumer preferences, perceptions, and attitudes towards packaging.
Respondents were asked to choose their preferred packaging material (paper/cardboard, glass, metal, and plastic) based on 15 environmental, practical, and visual attributes.
Among the 10 attributes paper/cardboard packaging is preferred for, 63% of consumers choose it for being better for the environment, 57% because it is easier to recycle and 72% prefer paper/cardboard because it is home compostable.
Glass packaging is the preferred choice of consumers for giving better protection of products (51%), as well as being reusable (55%) and 41% prefer the look and feel of glass.
Consumer attitudes towards plastic packaging are clear, with 70% of respondents stating that they are actively taking steps to reduce their use of plastic packaging. Plastic packaging is also accurately perceived to be the least recycled material, with 63% of consumers believing it to have a recycling rate of less than 40% (42% of plastic packaging is recycled in Europe1).
The survey found that consumers throughout Europe are willing to change their behaviour to shop more sustainably. 44% are willing to spend more on products if packaged in sustainable materials and nearly half (48%) would consider avoiding a retailer if they believe that retailer is not doing enough to reduce its use of non-recyclable packaging.
Jonathan continues, “Consumers are becoming more aware of the packaging choices for the items they buy, which in turn is applying pressure on businesses – particularly in retail. The culture of ‘make, use, dispose’ is slowly changing.”
Post time: Jun-29-2020