Custom print packaging (or branded packaging) is packaging tailored to your personal or business needs.

The custom packaging process can include modifying a package’s shape, size, style, colours, material, and other specifications. Products often used for custom packaging include Eco-single coffee paper cups, Eco-paper food boxes, paper carrier bags, Eco-paper salad bowls, and more.

Custom packaging often costs more than plain packaging, and this is due to the printing process and additional work involved. But businesses who choose to use custom packaging can reap from the many benefits it has to offer.

Here are 10 reasons custom print packaging is important for your brand.

1. A first impression
First impressions count. Packaging, among many other factors such as quality and service, can help you leave a positive impression amongst visitors and customers alike.

2. Advertise your business
Custom packaging is a marketing tool for your brand. It can reach a vast amount of people and in a short space of time. With the popularity of social media, the limits are endless.

3. Customers advertise your business
Envision a paper bag featuring your logo being taken away by a customer outside your premises. The customer will be advertising your brand and potentially attract new customers.

4. Increase brand value
Custom packaging can add value to your brand. This is because customers are likely to take your product or service more seriously if they can differentiate your product from other products.

5. Stand out from competition
Your packaging design, unique to you and branded to your requirements, can help you stand out from your competition. A customer would be likely to remember you, compared to another business using plain packaging.

6. Give your social media a boost
Social media platforms such as Instagram and TikTok are highly dependent on visual content. Professional photos featuring your logo on your packaging can prove highly beneficial when advertising your products or services. You can also get the competitive edge by using influencers to promote your brands to their followers.

7. Ensures a perfect fit for your product
Food, and products that need to be secure whilst being handled, often require custom packaging tailored to specifications, such as size and material.

8. Useful for subscription services
Going the extra mile by sending products in custom printed packaging will make any delivery more special and create a memorable customer experience. If the packaging is great, then people are also more likely to share pictures.

9. Can be updated along with themes
Packaging designs can be updated around themes and holidays such as Christmas, Valentines, and Halloween. With some planning, you can stock on the packaging you need and order more with some new designs when the time is right.

10. Choice of custom finishes
Custom packaging provides a great deal of design flexibility. As well as design, you can often choose between a wide range of finishes such as gloss, matt, UV gloss, foil, embossing, and much more.

Tips to consider when choosing your designs

• Colours – What colours will you choose? Will they stand-out? Will you look different to your competitors?
• Logos – What logo will you include? Will you need to have a contrasting colour logo against the background so it can be identified easily?
• Material – If you’re conscious of the environment, will you look at environmentally-friendly packaging? Will your packaging need to be more durable for the contents?
• Sizes – Do you need a custom size to fit your product?